Terms of Use

Botes & Co. provides marketing strategy, positioning, go-to-market, fractional marketing leadership, marketing orchestration and related consulting services.

Botes & Co. may also use proprietary technology, automation and artificial-intelligence-assisted tools, including the Botes & Co. Control Room, to support client engagements.

These Terms apply to use of the website and publicly available digital services.

They do not replace a separate consulting agreement, proposal, statement of work or other commercial agreement entered into between Botes & Co. and a client.

Where a separate client agreement exists, that agreement will govern the relevant engagement.

You may use this website for lawful business and informational purposes.

You must not:

• use the website unlawfully
• attempt to gain unauthorised access to systems or information
• interfere with the operation or security of the website
• introduce malware or harmful code
• attempt to reverse engineer protected functionality
• impersonate another person or business
• use the website to commit fraud or misrepresentation
• scrape or extract substantial portions of the website without permission
• reproduce Botes & Co. intellectual property for commercial use without consent

We may restrict or block access where we reasonably believe the website is being misused or its security is at risk.

The information published on this website is provided for general business and informational purposes.

It may include:

• marketing opinions
• strategic frameworks
• case-study examples
• commentary
• articles
• industry observations
• information about Botes & Co. services

Although we aim to keep information accurate and useful, it should not be treated as legal, financial, tax or other regulated professional advice.

Marketing and commercial decisions should be made based on the specific circumstances of the relevant business.

Marketing involves uncertainty.

Botes & Co. does not guarantee particular commercial outcomes, including:

• revenue
• profit
• leads
• sales
• rankings
• market share
• conversion rates
• advertising return
• cost per acquisition
• customer growth
• campaign performance

Recommendations are based on the information available at the time, relevant data, professional judgement and the commercial context of the engagement.

Past performance or case-study examples do not guarantee future results.

The existence of this website does not create a client relationship.

A consulting relationship begins only when Botes & Co. and the relevant client agree to an engagement through an appropriate written agreement, proposal, statement of work or other confirmation.

Client engagements may specify:

• scope
• deliverables
• fees
• payment terms
• timelines
• responsibilities
• approvals
• confidentiality
• intellectual-property rights
• cancellation or termination terms
• access to third-party platforms
• media or advertising budgets

Those agreed commercial terms will take precedence over these general website Terms where relevant.

The Botes & Co. Control Room is an internal marketing intelligence and execution system used to support Botes & Co. client engagements.

Where authorised by a client, the Control Room may connect to selected advertising, analytics, marketing or business platforms.

It may assist with:

• retrieving authorised performance data
• analysing results
• identifying issues or opportunities
• preparing recommendations
• monitoring campaigns
• supporting reporting
• implementing actions authorised by the client
• verifying whether approved changes had the intended effect

Botes & Co. may use artificial intelligence, automation and other technology to support its work.

These tools may assist with:

• research
• analysis
• diagnostics
• pattern detection
• drafting
• reporting
• recommendation development
• operational execution

AI-generated or automated outputs may contain errors, omissions or limitations.

Botes & Co. therefore applies human review where appropriate and does not treat automated output as infallible.

Material strategy and client decisions remain subject to professional judgement and applicable approval controls.

Where Botes & Co. is authorised to manage or support advertising, analytics or other client systems, the client is responsible for ensuring that it has the necessary authority to provide Botes & Co. with access.

Clients remain responsible for:

• the accuracy of information they provide
• ensuring they have rights to data and systems they authorise Botes & Co. to access
• maintaining appropriate internal approval authority
• reviewing material recommendations where approval is required
• ensuring budgets and financial limits are correctly communicated

Botes & Co. will not knowingly access a client platform without appropriate authority.

Botes & Co. may work with third-party services including advertising, analytics, technology, communications, AI and cloud platforms.

These may include services provided by organisations such as Google, Microsoft, Meta, LinkedIn or other technology providers.

Those services are governed by their own terms, policies and availability.

Botes & Co. does not control and is not responsible for:

• third-party outages
• account suspensions
• platform bugs
• API changes
• algorithm changes
• policy changes
• reporting delays
• inaccurate third-party data
• changes to platform functionality
• actions taken directly by third-party providers

Where third-party platform changes materially affect an engagement, Botes & Co. may adapt its approach accordingly.

Unless otherwise agreed in writing, advertising spend, media budgets and external platform charges are separate from Botes & Co. consulting fees.

Clients are responsible for authorised third-party charges associated with their accounts.

Where Botes & Co. manages or advises on media spend, budgets and approval limits should be agreed as part of the relevant client engagement.

Unless otherwise stated, the Botes & Co. website and its original content are owned by or licensed to Botes & Co.

This includes, where applicable:

• website copy
• visual design
• branding
• strategic frameworks
• methodologies
• templates
• written materials
• diagrams
• processes
• Control Room technology
• internal tools
• proprietary workflows
• original research or analysis

You may view and share links to publicly available website content for legitimate purposes.

You may not reproduce, republish, sell, commercially exploit or materially adapt Botes & Co. intellectual property without written permission.

Clients retain ownership of their own:

• brands
• trademarks
• business information
• customer information
• advertising accounts
• analytics properties
• source materials
• proprietary data

Ownership of deliverables created during a consulting engagement will be governed by the applicable client agreement.

Botes & Co. does not claim ownership of a client's underlying business data simply because it is processed through the Control Room or another authorised system.

Botes & Co. may refer to selected work, strategic thinking or client engagements on the website or in marketing materials where permitted.

Confidential or commercially sensitive information will not knowingly be disclosed without appropriate permission.

Where required, client names, metrics or identifying information may be withheld, aggregated or anonymised.

Information shared through a genuine client engagement may be subject to confidentiality obligations contained in the relevant client agreement.

Visitors should not submit highly confidential, sensitive or proprietary information through a general website contact form unless specifically requested.

This website may contain links to third-party websites or services.

These links are provided for convenience or reference.

Botes & Co. does not control independent third-party websites and is not responsible for their:

• content
• availability
• accuracy
• security
• privacy practices
• products or services

Use of third-party services is at your own discretion and may be subject to separate terms.

We aim to keep the Botes & Co. website available and functioning properly.

However, we do not guarantee uninterrupted or error-free access.

The website may occasionally be unavailable because of:

• maintenance
• updates
• hosting issues
• security incidents
• third-party failures
• circumstances outside our reasonable control

We may change, suspend or discontinue website functionality where reasonably necessary.

Users must not attempt to compromise the security of the website, Control Room or associated systems.

Botes & Co. may suspend access or take appropriate action where we reasonably suspect:

• unauthorised access
• misuse
• credential compromise
• malicious activity
• fraud
• breach of these Terms
• a material security risk

To the maximum extent permitted by applicable law, Botes & Co. will not be liable for indirect, incidental, special or consequential losses arising from use of the website.

This may include losses relating to:

• lost profits
• lost revenue
• lost opportunities
• loss of data
• business interruption
• reliance on general website content
• failures of third-party platforms or services

Nothing in these Terms excludes or limits liability where it would be unlawful to do so.

Specific liability arrangements relating to client consulting services will be governed by the relevant client agreement.

You are responsible for how you use information obtained through this website.

Business, marketing and commercial decisions should take account of your own circumstances, data, constraints and professional advice where appropriate.

You are also responsible for maintaining the security of any account credentials you control.

Our handling of personal information is described in the Botes & Co. Privacy Policy.

You can read it at: botesandco.com/privacy

The Privacy Policy explains how information may be collected, used, stored and shared, including information processed through authorised Google-connected services and the Botes & Co. Control Room.

We may update these Terms from time to time as Botes & Co., our services, technology or legal requirements develop.

The latest version will be published on this page with an updated effective date.

Your continued use of the website after a change means the updated Terms will apply to subsequent use.

Unless another agreement states otherwise, these Terms are governed by the applicable laws of the United Arab Emirates.

Any dispute relating solely to use of this website will be subject to the jurisdiction of the competent courts in Dubai, United Arab Emirates, unless applicable law requires otherwise.

Separate client agreements may specify different dispute-resolution or governing-law provisions.